Wendy's hits #2

McDonald’s is the 800-pound gorilla of fast food. The $100 billion company turned quick-service restaurants into a science, has over 33,000 locations worldwide and is a heavyweight in breakfast and beverage sales in addition to selling burgers and fries.

It’s a nearly impossible task to knock No. 1 McDonald’s from its perch. So that’s why fast-food restaurant Wendy’s is instead focused on the No. 2 spot — and according to reports, has dethroned Burger King to become America’s second-most-popular burger joint.

The strategy? Higher quality foods, redesigned restaurants and marketing that showed American consumers who’s the best … behind McDonald’s, of course.

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